In this episode of More Than Legal, host Danielle Laughlin sits down with Greg Crabtree to explore the foundational math every business owner needs to master. But don’t worry—this isn’t your average finance chat. From chicken farms to boardrooms, Greg’s journey proves that financial clarity isn’t just about spreadsheets—it’s about survival, legacy, and leading smarter.
Greg breaks down concepts like return on invested capital (ROIC), labor efficiency ratio (LER), and why most firms are running on fumes when they could be building real value. You'll learn how simple numbers (and honesty) can shift your mindset from “professional services” to “enterprise thinking.” If you’ve ever felt stuck in outdated billing models or unsure of your margins, this is your wake-up call—with a calculator and a mission.
Connect with Greg: Simple Numbers
LinkedIn: https://www.linkedin.com/in/greg-crabtree-simple-numbers/