How is inflation really impacting pet product consumers? Is humanization all bark and no bite? And what’s in a channel strategy? Michael Johnson, principal at BSM Partners, answers these questions and many others in this latest episode hosted by Pet Food Processing Editor Kimberlie Clyma.

Show notes

(00:39) Introducing Michael Johnson

(02:28) The impact of inflation

(05:04) Evolving consumer demands amid an evolving industry

(07:13) Understanding the “pet parent”

(08:36) What it takes to truly understand your audience  

(11:13) Tailoring pet owner education to specific audiences

(12:44) Fine-tuning channel strategies

(14:50) Distribution tips for smaller brands

(17:03) For startups, the dangers of going it alone

(19:23) Humanization and the real consumer

(22:51) Consumer sentiments about plant- and insect-based proteins

(24:30) Warming up to emerging nutritional approaches

(26:35) Susceptibility for subscription-based purchasing

(29:52) Channel strategy through the eyes of the consumer