Pet Food Processing Editor Kimberlie Clyma is joined by Jaime Cooper, co-founder of D.R.E.A.M. Pet Food, and Buff Greebe, executive director of SKU, to discuss how SKU’s pet care accelerator program provided D.R.E.A.M. with the mentorship and exposure needed to take its business to the next level, and how other early-stage pet care brands can benefit from the program.
Show notes
0:40 – Introducing Buff Greebe and Jaime Cooper
1:40 – What is SKU?
2:56 – SKU’s entrance into pet care
3:28 – The vision behind D.R.E.A.M. Pet Food
4:50 – Bringing the D.R.E.A.M. vision to life through branding
5:43 – D.R.E.A.M.’s partnership with SKU
6:47 – The importance of mentorship for startups
8:57 – How access to mentorship benefitted D.R.E.A.M.
10:29 – How SKU finds experts to mentor its startup partners
11:38 – Showcase Day, from SKU’s perspective
12:17 – Showcase Day, from Cooper’s perspective
13:42 – What happens after Showcase Day?
15:18 – How the SKU experience will fuel D.R.E.A.M.’s future
16:30 – Planned branding improvements as a result of SKU mentorship
18:10 – How pet industry brands can get involved in the SKU program
