
This week on More Than a Match we sit down with Wayne Richardson, founder of Richardson Sport, to hear how he went from growing up on one of England’s most dangerous estates to becoming one of the UK’s most successful online sports coaches.
Wayne opens up about his childhood, where drug wars and gang rivalries were at their peak, and how sport became the pathway that kept him from falling into the same cycle as others around him.
He shares the inspiring rise of Richardson Sport — what pushed him to start the business, the early challenges, and the mission that still drives him today. Along the way, he reveals some unbelievable stories, including being the “equalizer” between Mario Balotelli and Roberto Mancini, and how that moment shaped his role working to fix relationships between players and clubs.
We also dive into how Wayne’s business has evolved, his efforts to educate and inspire the next generation through universities and workshops, and the crucial role of mental and physical support for athletes at every level of the game.
This is an episode packed with stories, insights, and lessons from behind the scenes of football and elite sport — definitely one not to miss.