Have you ever had that one brilliant idea—the one you were sure would be a game-changer—only to watch it sputter out despite all your careful planning? Oh, friend, you’re not alone.  I sat down with Whitney Bateson, a passionate entrepreneur who helps wellness professionals build their online credibility. But this time, we weren’t talking about wins, we were unpacking a launch that landed with a thud. Whitney shared the story of her well-intentioned (and very elaborate) launch strategy that missed the mark. And just like that favorite casserole recipe that looked amazing on Pinterest but turned into a burnt mess—there were lessons everywhere. So pull up a chair and let’s dive into the real, raw, and ridiculously relatable side of launching, failing, and getting back up. Key Takeaways: Keep It SimpleWhitney’s biggest lesson? Simplicity wins. She over-engineered her launch with a multi-day video series that drained her energy and diluted her message. The complexity confused her audience and fractured their attention. Don’t Lose Sight of the GoalIn trying to “warm up” her audience, Whitney accidentally shifted her focus from conversion to education. The result? A lot of content, but few clients. She learned the hard way not to let interim steps distract from the end game. Be Present, Not PerfectWhitney was so consumed with building funnels, scripting videos, and creating new assets that she lost the bandwidth to show up authentically during her launch. She wasn’t fully present—and that absence showed. All Leads Aren’t EqualOffering free value is great—but it doesn’t always lead to paid conversions. A freebie-seeking audience may not convert unless you intentionally cultivate a buying relationship from the beginning. Failures Are Fertile GroundWhitney’s failed launch wasn’t the end of the story. It was a field trip into what doesn’t work—and a reminder that everything you build (even the flops) can be repurposed or refined.   About Whitney Bateson Whitney is a dietitian first—but also a passionate advocate for design and technology. Throughout her career, she has seen time and again the transformative power of good design. A strong message, service, or training can fall flat if it’s not visually compelling or user-friendly. Whitney believes those details matter deeply—and she’s built her business around helping others bring their work to life through thoughtful, intentional design. Driven by a belief that the right message, delivered at the right time, in the right way, can empower people to live healthier, fuller lives, Whitney works to bridge the gap between nutrition expertise and effective communication. She sees untapped potential in how nutrition and health professionals engage with their audiences and is passionate about helping them truly connect, demonstrate their value, and create meaningful change. Her goal is simple: to help health professionals show up in the best light, so they can reach the people who need them most.