What does it really mean to build products that people actually want to use? In this episode of the Moonpig Tech Podcast, hosts Ariella and Rob sit down with Ben, Moonpig’s Director of Product Design, to unpack what it takes to embed user-centric thinking into every corner of a business. From broken door handles to space-themed MRI scanners and handwritten cards, Ben shares the philosophy, processes, and practical tools behind designing experiences that solve real human problems—and spark joy. Whether you're a designer, engineer, marketer or just curious about the future of product development, this episode is packed with insights to help you think more like your user.