Victor Madueño is an award-winning business and innovation consultant who helps companies bridge their digital gaps through creative thinking, strategic frameworks and measurable outcomes. For the last 10 years Victor lives and works in Dubai and witnesses the development leaps in the Gulf Region that enable huge growth, reasonably unlimited opportunities and giga-projects like NEOM and Expo 2020 Dubai amidst the pandemic. In this episode we talk about what is digital transformation in clear and digestible terms, why many companies fail doing it and why others succeed. We delve into practical cases, including the project where Victor and his team develop a next-gen loyalty experience for ultra-reach segment of people to replicate real world experience and attitude in digital realms. In this episode we also delve into one of the recent projects that we worked on together, creating a phygital experience for kids that explains who an engineer of the future is – a Digital Transformer – and what skills are required for kids of today to become successful in future. We also discuss benefits and limitations of working at a startup vs big corporation, how to balance multiple hats of thinker, doer and enabler under one role and where to source creativity. Victor knows Gulf Region very well and we dedicate a part of the conversation trying to uncover secret ingredients of success in UAE, Qatar, Saudi Arabia and other countries, and coming to very interesting conclusions. Victor Madueño: https://www.linkedin.com/in/victormadueno/ Alex Babko: https://www.linkedin.com/in/alexanderbabko Please, enjoy our conversation, subscribe, rate the show and share your thoughts with us at monthsandmillions@gmail.com! This is a personal podcast. The views and opinions expressed here are only those of the author and do not represent those of any organization or any individual with whom the author may be associated, professionally or personally.