The NFL and It's Marketing Machine (And how the Dallas Cowboys Set the Pace)

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MoneyBallers | Breakdown on Contracts, Media Deals, Franchise Values, and the Business of the NFL

Life in the Stands

30 episodes

1 day ago

Welcome to Moneyballers, the show where the X’s and O’s meet the dollars and cents. Football might be won on the field, but the decisions that shape the league are often made long before kickoff — in contract negotiations, salary cap calculations, ownership boardrooms, and billion-dollar media deals. We dive into the business side of pro football, from the intricacies of player contracts to franchise valuations, revealing how money drives the strategy behind the game you love.

This isn’t just another recap show. Whether it’s breaking down a blockbuster trade, analyzing the ripple effects of a record-setting contract, or unpacking how new media partnerships will change the way fans watch, Moneyballers connects the dots between the business of the NFL and the action on the field. Episodes drop every Tuesday + Thursday, giving you a fresh look at the weekend’s games through the lens of the league’s economics. Key takeaways each episode:

Exclusive insights into the league’s financial strategies
Analysis of high-profile trades, contracts, and team-building moves
Updates on media partnerships and the NFL’s global expansion

If you’ve ever wondered what makes the NFL the financial powerhouse it is today — and how those boardroom decisions shape what happens on the field — this is the show for you. Follow us on X @stands_life, Instagram @litsnetwork, TikTok @lifeinthestands, and YouTube @lifeinthestands!

All content for MoneyBallers | Breakdown on Contracts, Media Deals, Franchise Values, and the Business of the NFL is the property of Life in the Stands and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Exclusive insights into the league’s financial strategies
Analysis of high-profile trades, contracts, and team-building moves
Updates on media partnerships and the NFL’s global expansion

Football

Business,

Sports

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The NFL and It's Marketing Machine (And how the Dallas Cowboys Set the Pace)

MoneyBallers | Breakdown on Contracts, Media Deals, Franchise Values, and the Business of the NFL

22 minutes

2 weeks ago

The NFL and It's Marketing Machine (And how the Dallas Cowboys Set the Pace)

We have a very special guest on the show today - Kyle Shurtz of Avalaunch Media! Kyle takes on the NFL money machine from a marketing perspective and has tons of interesting tidbits to share.

Kyle and Zach talk about the Dallas Cowboys and how Jerry Jones continues to win without the team needing to win themselves, how he would turn other franchises into media empires, and if Roger Goodell could apply the same strategy to the league as a whole.

Explore Avalaunch Media: https://avalaunchmedia.com/

Check out Kyle's LinkedIn page: https://www.linkedin.com/in/kyle-shurtz-wild-bet-king/

If you like the content, please consider engaging with us on socials (X, TikTok, Instagram), all linked in our bio. Ratings and reviews are the best way to help the show grow, and we truly appreciate all the support!