
In 2018, KFC faced the unthinkable a fried-chicken shortage. No wings, no drumsticks, no hope.
What followed was chaos, comedy, and one of the best marketing recoveries ever.
In this five-minute episode of Money2Byrne: Pocket Change, David Byrne unpacks the moment the Colonel lost his chicken, how KFC turned a PR nightmare into a masterclass in brand humour, and why owning your mistakes might just save your reputation.
🍗 Crisis, comedy and marketing gold all in under five minutes.