At 10 years old, he stood in a cold bus station and vowed to do whatever it took to escape scarcity.He succeeded, founding, scaling, and exiting a natural remedies company.But Ret Taylor’s real transformation began on a frozen mountainside on Denali, when he finally admitted the truth: he was idolizing the wrong thing.In this episode, Ret unpacks the invisible script that drives so many entrepreneurs: the belief that value only comes from struggle. He reveals why the advice to "follow your passion" can be so dangerous, sharing how he built a purpose-driven company only to find himself trapped in a "zone of competence," staring at spreadsheets instead of living his truth. This isn’t just a story about exiting a company. It’s about identity, alignment, and the quiet courage to let go of the oars and trust the current.We unpack:• Why following your passion can be dangerous advice—and the subtle difference between passion and true alignment.• How to stop idolizing "the hard thing" and finally let go of the oars.• How a single coaching question helped him let go of worry and unlock the solution to save his business.• Why your deepest lessons are found in your biggest challenges.• How nature and discomfort can bring you back to yourself.• Redefining what it means to live a rich life beyond the bank account.About Ret Taylor:Ret Taylor is a transformational coach, retreat leader, and recovering entrepreneur. He helps high-performing founders and leaders reconnect with what truly matters by guiding them into the wild—both outside and within. Through his practice Reconnect // Rise, Ret blends nature, challenge, and deep inner work to spark what he calls a “deep remembering”—of strength, clarity, and the wild man within. His upcoming book, The Misogi Challenge, explores how discomfort can bring us back to ourselves.This is a conversation about success. But more than that, it’s about what it costs—and when it’s time to choose alignment.Connect with Ret:Website: https://www.rettaylor.com/LinkedIn: https://www.linkedin.com/in/rettaylor/Instagram: https://www.instagram.com/rettaylor_/Did something in this episode stir something in you?Unbreakable Wealth is a private community for conscious entrepreneurs, high performers, and athletes ready to build multidimensional wealth—beyond just money.It’s the space for the conversations you can’t have anywhere else.If you're ready to live, lead, and build from alignment... you're in the right place.Learn more and apply now: https://go.unbreakablewealth.com/vsl-long