EPISODE SUMMARY What's your stickiest money block? For many entrepreneurs and service providers, it's raising rates - even when we know we deserve more. In this episode of the Money Healing Club Podcast, Rachel(Certified Financial Therapist) speaks with Sarah Mac, money witch and business strategist, to tackle a listener's question about overcoming self-worth issues and cultural conditioning around charging what you're worth. They dive deep into the emotional blocks that keep us small, practical strategies for pricing with confidence, and why being uncomfortable might mean you're doing it right.   "Nobody will value your work more than you do. You have to be able to lead with that. You have to be able to celebrate yourself, and if you can't do that, don't expect other people to have the confidence to invest in you."   Key Takeaways: Cultural conditioning (especially British "don't boast" mentality) creates deep blocks around money Confidence comes through evidence and taking action, not just thinking about it Your discomfort when raising rates often signals you're on the right track Being a "permission slip" for others helps reframe individual pricing decisions as cultural change You can't help everyone - and trying to often means helping no one well   About Sarah Mac: Sarah Mac is a creative brand strategist, money witch, and business astrologer who helps magical entrepreneurs have six-figure years. She's the author of "The Six Figure Creative" and host of the Creative Magic Club podcast, originally from the UK and now living in Los Angeles.   EPISODE BREAKDOWN 04:00 | The Post-It Note Strategy - Sarah's simple method for conditioning yourself to higher income goals 08:00 | Finding Your Stretch Number - How to identify pricing that feels exciting but believable 12:30 | Cultural Blocks: The British "Don't Boast" Problem - Why cultural conditioning makes money conversations extra challenging 18:00 | Becoming Your Own Best Client - The fastest path to confidence in your pricing and services   Resources Mentioned "The Six Figure Creative: Heal Your Relationship With Money Doing Work You Love" by Sarah Mac Creative Magic Club podcast - Sarah's show on pricing, money, and using astrology in business   Join the Conversation Are you struggling to raise your rates? What cultural or family messages are holding you back from charging what you're worth? The Money Healing Club Podcast wants to hear your story! Click the big orange button and leave a voicemail: https://www.moneyhealingclub.com/podcast   Your next listen:  For more insights on the deeper emotional work behind money blocks, check out our episode with Bari Tessler, the godmother of financial therapy,   Use code PODCAST for 50% off your first month and start your money healing process!  https://www.moneyhealingclub.com/club Full transcript: https://www.moneyhealingclub.com/podcast   We're a proud member of the Feminist Podcasters Collective where creators like me are uplifting diverse voices and driving meaningful change.