Since leaving her career as a qualified Chartered Insurance Practitioner working in risk management for over a decade, Cat Divers, driven by personal experience of struggling to find help with her own set of challenging circumstances, has made it her mission to make it easier for other people to discover and connect to support services. National Support Network was created off the back of her belief that no-one should struggle alone. Her not-for-profits efforts have been recognised with awards such as the Social Entrepreneur Index and NatWest’s SE100. As Cat explains to MALG CEO Bob Winnington in this episode, National Support Network builds customisable support directory platforms containing information on thousands of external services, including charity helplines and self-help resources. It can be accessed by customers, colleagues or communities at any time to support with a whole host of different life problems and challenges – beyond just financial difficulty, which we know can be interwoven with so many other issues. These support platforms help to transform challenging interactions with customers, better equipping frontline staff to offer a helping hand without having to be fully trained in all the different issues customers may be facing. Companies that partner with National Support Network can also access anonymised analytics to better understand the support needs of their customers and to demonstrate the real-world impact of the platform in improving access to services. Listen to her valuable insights about the life-changing 'ripple effect' of getting customers to the right help quickly and easily.