How can you go viral without even trying? One way is to strike a strong emotional chord and have fun while doing it. Satire is a strong pull. Dave Carroll sang his way into YouTube history and about 400 textbooks on customer service and public relations with his viral video, United Breaks Guitars. He also made Time Magazine's list of top 10 viral videos in 2009. Impressive! Dave started as a musician with his brother in a group called the Sons of Maxwell and they made a good living touring the world for 20 years. Then an incident one fateful day in 2008 on the tarmac at O’Hare Airport in Chicago triggered a series of events that changed his life forever. It also … eventually … caused many changes in customer service at large corporations around the world. Dave tells the story behind his meteoric rise as a storyteller in this interview at the Canadian Association of Professional Speakers (CAPS)2016 convention in Edmonton, Canada. This convention took place (ironically!) at a hotel attached to the Edmonton International Airport! CAPS is dedicated to the professional development of motivational speakers, keynote presenters, business coaches and meeting facilitators from all over Canada. Many of their busiest members also belong to the National Speakers Association (NSA), the American version of CAPS. Displaying an attitude associated with Canadians, one of Dave’s more essential messages in this interview is: “Saying ‘sorry’ is never a bad idea.” Hear Dave out and then … For a little YouTube flashback visit, the full story and a glimpse of all three versions of the United Breaks Guitars song visit www.unitedbreaksguitars.com For all other media insights, stick with Monetizing Your Creativity! SUBSCRIBE TO THE FREE MONETIZING YOUR CREATIVITY PODCAST: itunes.apple.com/ca/podcast/monet…d1082894462?mt=2 While you're there, please leave your comments and suggestions for future episodes. We love your feedback! Or search for Monetizing Your Creativity on Stitcher, Google Play Music, Overcast or your other podcast app. SoundCloud: www.monetizingyourcreativity.com Follow us on Instagram: @monetizingyourcreativity www.instagram.com/monetizingyourcreativity