Why everyone loves these celebrity brands: Rhode skin, Fenty beauty, Rare beauty

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Monetized Attention

Jepkoech Kendagor

26 episodes

3 days ago

Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com

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Why everyone loves these celebrity brands: Rhode skin, Fenty beauty, Rare beauty

Monetized Attention

14 minutes 44 seconds

2 months ago

Why everyone loves these celebrity brands: Rhode skin, Fenty beauty, Rare beauty

They might have a key similarity of being celebrity brands but they also offer many business lessons on how to create successful billion dollar companies. In this episode, I highlight Rhode Skin by Hailey Bieber, Fenty beauty by Rihanna and Rare beauty by Selena Gomez and the key takeaways to help you to

build a successful business for yourself.

Contact me: jepkendagor@gmail.com

Available on Youtube, Spotify and Apple Podcasts as Monetized Attention

00:00 intro

00:31 the winning trinity

01:29 Rhode skin

04:41 Rare beauty

08:24 Fenty beauty

11:03 key takeaways