Why African startups need white founders

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Monetized Attention

Jepkoech Kendagor

26 episodes

4 days ago

Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com

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Marketing

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Why African startups need white founders

Monetized Attention

9 minutes 20 seconds

3 months ago

Why African startups need white founders

African startups heavily depend on foreign investors from Europe and North America for funding and one of the key demands for a lot of them is for African startups to have white founders in order to be considered for funding. Some call this demand a form of discrimination which is what this episode seeks to expound on from a business perspective.

Contact me: jepkendagor@gmail.com

Available on Youtube, Spotify and Apple Podcasts as Monetized Attention

00:00 premise

00:44 familiarity

01:58 perception

03:23 failed mzungu startups

06:26 why not us?

08:48 ball in our court