Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.
Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.
That changes now.
We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
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Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.
Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.
That changes now.
We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O
Monetize: The Art Of Pricing
41 minutes
10 months ago
The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with customer value. He delves into usage-based and outcome-based pricing models, emphasizing how these approaches drive business success. Practical insights include creating frictionless pricing for startups, forming pricing committees for larger companies, and rethinking metrics to match customer outcomes better. A real-world case study showcases how thoughtful pricing transformed revenue and growth at a compliance software company. Tune in for actionable insights on pricing!
Monetize: The Art Of Pricing
Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.
Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.
That changes now.
We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
