Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.
Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.
That changes now.
We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
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Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.
Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.
That changes now.
We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader
Monetize: The Art Of Pricing
44 minutes
11 months ago
Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader
In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce, to discuss the intricacies of pricing strategy. Gain insights on Salesforce's shift to consumption-based pricing, the challenges of aligning internal and market expectations, and the evolving role of AI-driven solutions. Watch them as they discuss the nuances between consulting and corporate pricing worlds and learn how strategic objectives are set and measured.
Monetize: The Art Of Pricing
Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.
Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.
That changes now.
We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
