In this episode of Monday Meeting, host Kendall Hotchkiss leads an open discussion exploring the nuances of identity and branding in motion design.
This episode includes:
- Insights on when to refresh your brand identity, explaining that small tweaks like copywriting adjustments or logo refreshes can be made without a complete rebrand when targeting a new audience
- The importance of aligning your brand with your core values and using experimentation to find what works for your audience
- Discussion about creating a comprehensive branding style guide with colors, fonts, and voice tone for professional client communication
- The concept of "Story Brand" as a resource for developing brand identity beyond just visuals
- Exploration of brand archetypes and how they can be used to position yourself in the marketplace
- The difference between personal branding and client branding, emphasizing the importance of authenticity and storytelling in both
- Advice on navigating multiple specialties and interests as a creative without diluting your personal brand
- Tips for freelancers on approaching client communications authentically while speaking their language.
Next week's guest is still being confirmed. The Monday Meeting newsletter will be published later this month with opportunities for listener spotlights and community participation.
Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!
SHOW NOTES:
