In this special live-recorded episode, Kristen sits down with powerhouse Ohio agent Heather Pilcher to unpack the exact strategies that helped her go from having no listings to selling nearly 100 homes a year. Heather reveals how she leverages social media, streamlined systems, and personalized marketing to build trust, win clients, and scale her business—all while navigating motherhood and shifting market conditions. From email templates that impress instantly to creating unmissable listing videos, this episode is full of tactical takeaways. Whether you’re new to real estate or looking to sharpen your edge, Heather Pilcher’s approach to standing out in saturated markets will leave you inspired and ready to execute.Show Notes: * How Heather Pilcher built a thriving real estate business and sells nearly 100 homes a year* Creative ways to use open houses and other agents’ listings to build your brand* Heather’s full listing system—from first contact to going live, including templates and tools* Leveraging social media and video content to stand out in a saturated market* Tips for confidently communicating your value and handling tough commission conversationsFollow us on Instagram! Podcast: @‌momsinrealestateHost: @‌heykristencantrell @‌thehellocultureGuest: @heeatherpilcher1 Check out our amazing sponsors: Your Tax Coach // Professional Tax Accountants. We're not just saving you money, we're changing lives! @‌yourtaxcoach‌ Reel Social Agent // Social Media Mentors for Real Estate Pros Helping Real Estate Pros turn their social media into their best calling card! @‌reelsocialagent Colibri Real Estate // The online real estate school committed to flexibility. Click HERE to check out their amazing courses! Strategy Ninjas // Helping service-based entrepreneurs scale without burnout. Learn more HERE