Starting a business at 40 can feel… overwhelming. Is it too late? Where do you even begin? How do you start something new without it taking over your entire life? And is it even realistic when you only have a few minutes a day to spare? If you’re sitting there thinking, “I have an idea, but I’m stuck,” this episode is for you. I’m breaking it down into real, doable steps—no fluff, no complicated strategies. I’ll show you how to start a business in the little pockets of time you already have, like 15 minutes during hockey practice or nap time. And yes, I’ll share the mistakes I made too, so you don’t have to repeat them. In this episode, we’re covering: • How to create a simple offer that sells (without a website or logo) • Why you should sell it before you build it (this will save you so much time) • The simplest way to start showing up online and talking about what you do • Why messy action is the key to momentum (and how to get comfortable with it) If you’ve been feeling stuck, overwhelmed, or like starting a business is just too complicated, this episode will show you that it’s simpler than you think. Because every business starts with one tiny step. And it’s time to take yours. What You’ll Walk Away With: • How to create your first simple offer without overcomplicating it • Why you don’t need a website or fancy tech to get started • How to start selling before you build (and why this is the smartest move) • Easy ways to show up online and start conversations that lead to clients • Why starting messy is better than not starting at all (and how to embrace it) Episode Highlights: 00:00 – Why starting a business at 40 can feel overwhelming (and how to simplify it) 03:15 – The mistake I made when I started (and what I wish I had done instead) 05:42 – Step 1: How to create a simple offer that solves one clear problem 08:30 – Step 2: Why you should sell it before you build it (and how to do that) 11:25 – Step 3: The simplest way to start showing up and talking about your offer 14:15 – Step 4: Why messy action is still action (and how it leads to momentum) 18:00 – How to start today—even if you only have 15 minutes Quick Takeaways You Can Use Today: 1. Start with one simple offer. What’s one problem you can solve today? 2. Sell it before you build it. Talk about your idea, ask questions, and see if there’s interest first. 3. Keep it simple. Show up where your people are. Post once. Start a conversation. 4. Embrace the messy. Your first post, first sale, and first offer don’t have to be perfect. Just take action. Don’t wait for it to be perfect. Just start. Because messy action is still action—and it’s how momentum is built. Loved This Episode? Here’s How to Keep Going: 1. Share it with a friend who’s thinking about starting a business too. Let’s make starting feel simple and doable. 2. Leave a review—your words help this show reach more women who need it. 3. DM me on Instagram and tell me your biggest takeaway. I’d love to hear from you and cheer you on, message me @allisonmarketti What’s Next? Hit subscribe because next week we’re talking about the reality of starting a business as a mom over 40. Because let’s be honest—it’s a whole different game when you’re building a dream in the middle of motherhood, homework, and hockey practice. Let’s talk about what it really takes—and how to make it work for you. Listen Now and Take the First Step Toward Your Dream Business.