In this episode, Tiana Starks discusses the importance of finding your why as a mompreneur and how knowing your purpose can help propel your business. She emphasizes that purpose is essential for an entrepreneur's success and provides three steps to refine your why: finding your superpower, going beyond the product or service, and considering the ripple effect. Tiana encourages listeners to regularly revisit and refine their why to ensure it still resonates with them and their business.