In this episode, Tiana Starks discusses the importance of understanding core values in the entrepreneurial journey. Core values are the principles that shape decisions and define who a person is. They help in making the best decisions and operating authentically. Tiana provides three questions to help define core values: qualities admired in oneself and others, what brings a sense of fulfillment, and non-negotiables in life. She then explores how core values can translate into business decisions and the type of business one wants to create. Tiana also introduces the concept of the values compass as a decision-making tool. She concludes by emphasizing the importance of finding a business that reflects one's values and allows for a fulfilling life as a mompreneur.   James Clear List of Core Values: https://jamesclear.com/core-values Mind Tools Article: https://www.mindtools.com/a5eygum/what-are-your-values