Cookie Falack is a serial entrepreneur who is best known as the founder of Cookie's Kids, the largest children's department store in America.
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0:00 Coming up…
2:18 Intro to Cookie
3:48 His main business: Cookie’s Kids
5:25 E-commerce
7:03 Getting into 3PL - warehousing and logistics
8:54 Getting into Montana real estate
10:25 Connecting Montana real estate and photonic chips
14:30 Back to the beginning: working from age 14
16:38 College
17:31 Taking over the store
18:36 Driving his cousin to work and becoming his store manager
19:40 Opening his own store with a $15k investment
21:30 What it was like to open a store from scratch
24:15 Opening up the 2nd location
25:17 Gradual expansion
26:27 What was the vision?
27:33 Seizing opportunity
31:07 Being forced to close down retail locations
31:50 Period of intense failure
33:52 Did you ever consider going into real estate full time?
34:25 Being “too early” to the internet
36:23 Taking another shot at ecom
38:00 Domino effect
38:59 How do you expand your business into an entirely new industry?
40:03 Hiring vs promoting
41:20 Starting an Israeli humanitarian-focused fund
43:03 Have an open mind
45:01 Advice for hesitant young people
46:07 Negotiation tactics
48:11 Learn how to judge somebody’s character
49:27 Follow your passion?
50:43 The conflict of chasing money vs being an entrepreneur
51:58 Charity and giving back
52:47 Why go above and beyond?
54:17 Genesis’s charity requirement
54:37 Being at the forefront of the industry
55:21 Believing in God while putting in the work
57:14 Cookie’s name
58:57 Momentum Moment