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Momentum
Victor M. Braca
51 episodes
4 days ago
The Momentum Podcast brings you into conversations with the standout achievers of the business world–from groundbreaking entrepreneurs to nonprofit founders. Hosted by Victor M. Braca, Momentum uncovers the success secrets and personal journeys to inspire and empower the next generation.
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Business
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All content for Momentum is the property of Victor M. Braca and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Momentum Podcast brings you into conversations with the standout achievers of the business world–from groundbreaking entrepreneurs to nonprofit founders. Hosted by Victor M. Braca, Momentum uncovers the success secrets and personal journeys to inspire and empower the next generation.
Show more...
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/41620420/41620420-1756643617499-30fbb77e1358e.jpg
How He Scaled Cookie's Kids to America's #1 Children's Retailer | Cookie Falack
Momentum
1 hour 7 minutes 36 seconds
2 months ago
How He Scaled Cookie's Kids to America's #1 Children's Retailer | Cookie Falack

Cookie Falack is a serial entrepreneur who is best known as the founder of Cookie's Kids, the largest children's department store in America.

  • A 3PL (third-party logistics) company that serves clients nationwide
  • Real estate investments across the country
  • Genesis, and Israeli-focused fund that backs companies improving humanity
  • And, most recently, a partnership on cutting-edge photonic chips used for AI and Quantum Computing

Enjoy!

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Check out Joe Shamie on Momentum


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SPONSORS:


  • ​Kosher Media: the #1 advertising network across Jewish communities worldwide. ⁠https://koshermedia.com⁠
  • Life Vault Films: Capture the story of your loved one, forever. Order your film today by emailing victor@topnotchvisuals.com
  • Jeff Sitt: Book your free Pivot and Prosper Strategy Call today at https://jeffsitt.com

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ABOUT MOMENTUM:


🎙️ Momentum brings you the stories, advice, and wisdom of business visionaries, designed to inspire and guide you on your path to success. Be sure to subscribe on all platforms:

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠

⁠⁠⁠⁠Spotify⁠⁠


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GEAR:

• Cameras: ⁠https://amzn.to/3UuwW5o⁠

• Podcast Mics: ⁠https://amzn.to/3J5QWsv⁠

• Clip-on Mics: ⁠https://amzn.to/3H52iwo⁠

• Mic Stands: ⁠https://amzn.to/4kZj4uL⁠

• Lights: ⁠https://amzn.to/45lA5up⁠

• Tripods: ⁠https://amzn.to/4lHHQAI⁠


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0:00 Coming up…

2:18 Intro to Cookie

3:48 His main business: Cookie’s Kids

5:25 E-commerce

7:03 Getting into 3PL - warehousing and logistics

8:54 Getting into Montana real estate

10:25 Connecting Montana real estate and photonic chips

14:30 Back to the beginning: working from age 14

16:38 College

17:31 Taking over the store

18:36 Driving his cousin to work and becoming his store manager

19:40 Opening his own store with a $15k investment

21:30 What it was like to open a store from scratch

24:15 Opening up the 2nd location

25:17 Gradual expansion

26:27 What was the vision?

27:33 Seizing opportunity

31:07 Being forced to close down retail locations

31:50 Period of intense failure

33:52 Did you ever consider going into real estate full time?

34:25 Being “too early” to the internet

36:23 Taking another shot at ecom

38:00 Domino effect

38:59 How do you expand your business into an entirely new industry?

40:03 Hiring vs promoting

41:20 Starting an Israeli humanitarian-focused fund

43:03 Have an open mind

45:01 Advice for hesitant young people

46:07 Negotiation tactics

48:11 Learn how to judge somebody’s character

49:27 Follow your passion?

50:43 The conflict of chasing money vs being an entrepreneur

51:58 Charity and giving back

52:47 Why go above and beyond?

54:17 Genesis’s charity requirement

54:37 Being at the forefront of the industry

55:21 Believing in God while putting in the work

57:14 Cookie’s name

58:57 Momentum Moment

Momentum
The Momentum Podcast brings you into conversations with the standout achievers of the business world–from groundbreaking entrepreneurs to nonprofit founders. Hosted by Victor M. Braca, Momentum uncovers the success secrets and personal journeys to inspire and empower the next generation.