You don’t need more content. You need a hook to be remembered.
Marketing Yourself and Your Team for Impact,
with Kasper Sierslev (Chief Commercial & Creative Officer at ZITE)
In this no-fluff episode of Moments That Inspire, Kasper unpacks what it really takes to break through noise, build brand authority, and stay consistent—whether you're a Fortune 500 or flying solo.
Here’s what we explore:
Real-World Impact > Digital Noise
A car flipped upside down in the middle of Sydney.
A billboard with a working beer tap.
These aren’t stunts—they’re strategy.
When everyone’s online, the offline becomes unforgettable.
AI Won’t Replace Creativity—But It Will Force It to Evolve
AI gives you 50 ideas in 5 minutes.
But only human instinct can spot the one worth building on.
Great creative today is about discernment.
Pillars Before Platforms
Want to be consistent, clear, and credible?
Don’t start with a post—start with your pillars.
Define 2–3 themes that everything you create ties back to.
If you can’t name your anchor message, neither can your audience.
About the Speaker: Kasper Sierslev
Kasper is an award-winning marketeer who’s built powerhouse in-house creative agencies across brands like Apple, LEGO, George Jensen, and Maersk. As Chief Creative & Commercial Officer at ZITE, he helps brands craft stories that cut through—and build systems that scale creativity without chaos.
About the Host: Dolon Mitra
Executive Coach, Transition Specialist, and HR Leader with extensive facilitation and coaching experience. At Change Et Al, she helps leaders navigate transitions with purpose and presence—and anchors Moments That Inspire, where sharp strategy meets real human stories.
