In this episode of the MoFutbol Podcast, we sit down with Ellie Wookey, founder of Press Upload, to talk about the power of storytelling in sports, the rise of athlete branding, and why owning your narrative matters more than ever.
Ellie shares her journey from content creator to tech founder, her mission to empower athletes through media, and how Press Upload is helping sports professionals showcase their stories in a meaningful way.
We discuss:
Why every athlete is a brand
The evolution of sports media and content ownership
Challenges and wins as a woman founder in the sports-tech space
Tips for young athletes building their personal brand
How soccer plays a role in her creative and professional journey
This episode is packed with insight, creativity, and inspiration—whether you're an athlete, content creator, or simply passionate about the future of sports and media.
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