Thomas Hopkins on Why Creative Fails

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MobileGroove

Peggy Anne Salz

116 episodes

4 days ago

MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/

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All content for MobileGroove is the property of Peggy Anne Salz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Thomas Hopkins on Why Creative Fails—And How to Fix It

MobileGroove

39 minutes 28 seconds

2 months ago

Thomas Hopkins on Why Creative Fails—And How to Fix It

Everyone’s talking about growth. Thomas Hopkins is diagnosing it.

In this episode, the Head of Growth at GrowthOps unpacks why attribution is broken, why your creative probably isn’t working, and how to rewire your funnel around perception—not just awareness.

🎯 The three types of awareness (and why it changes your messaging)

🧠 The real reason B2B and B2C campaigns underperform

🎤 The influencer-led playbook that works before people know your product

📊 Why GrowthOps surveys differently—and gets better insights

🚀 The “What Buzz Does” model for modern performance marketing

Whether you’re an operator, a founder, or just tired of marketing that doesn’t convert, this episode delivers the playbook.