Attribution is broken. Trust in the data is shaky. And most publishers are still leaning too hard on a single channel. But Geeklab is changing the game.

In this episode recorded live at Gamescom, we sit down with Jani Torppa and Jesse Lempiäinen, the minds behind Geeklab, to unpack what’s really going on in the world of mobile growth—and what studios can do to fix it.

They share how Geeklab helps developers rebuild confidence in their creative, rework campaigns that have stopped performing, and bring back value from platforms like Meta and TikTok (yes, even after ATT). They also discuss why most attribution models are still misleading, how to test smarter without overspending, and why diversifying UA spend is no longer optional.

🧠 The key insight? It’s not about throwing money at the problem—it’s about bravery, transparency, and making smarter creative decisions backed by real signals.

🎯 Whether you’re scaling up, stuck in a plateau, or questioning your media mix, this is the growth therapy session you didn’t know you needed.