Playvalve’s Misha Syrotiuk On Creative Strategy, Monetization And AI That Works

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MobileGroove

Peggy Anne Salz

116 episodes

4 days ago

MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/

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Marketing

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Playvalve’s Misha Syrotiuk On Creative Strategy, Monetization And AI That Works

MobileGroove

20 minutes 35 seconds

4 months ago

Playvalve’s Misha Syrotiuk On Creative Strategy, Monetization And AI That Works

Creative fatigue, rising UA costs, AI hype—it’s a lot for today’s app marketing team. But Misha Syrotiuk, Head of Growth at Playvalve, cuts through it with a clear playbook.

Recorded at the MobileGroove Podcast Suite @MAU, powered by Bigabid, this episode dives into why ad-driven studios need tighter creative strategies, how Playvalve balances monetization with player experience, and how AI is helping scale smarter.

No buzzwords. No silver bullets. Just the direction you need to succeed in 2H 2025.