Can you create binge-worthy IP in 90 seconds or less?

Michael Vito Valentino, Editor-In-Chief at NowThis, says yes. And the proof is in the numbers. In just three months, Are You OK? attracted 500,000 net new followers and now averages up to 1.5 million views per episode. The secret? A formula powered by comedy, consistency and a mission that’s as clear as it is catchy: “Make it into the group chat.”

Recorded live at POSSIBLE in the Podcast Corner with host Peggy Anne Salz, this episode explores how NowThis is rewriting the rules of reach and resonance. Michael breaks down how “snackable” doesn’t mean shallow. Each episode delivers a full story arc in 90 seconds, building loyal fandom through emotional beats, authenticity and repeatable IP.

“We’re not just integrating brands,” he explains. “We’re elevating the viewing experience.” That approach has made NowThis a magnet for Gen Z and for major advertisers who see the value in content that’s real, relatable and relentlessly shareable.

If you're looking to understand what works now in short-form storytelling and why Gen Z doesn’t just accept ads but cheers them on, this conversation is your playbook.