From Signal Loss to Smart Scale: What Happens When You Own the Stack

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MobileGroove

Peggy Anne Salz

116 episodes

3 days ago

MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/

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Marketing

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From Signal Loss to Smart Scale: What Happens When You Own the Stack

MobileGroove

22 minutes 50 seconds

5 months ago

From Signal Loss to Smart Scale: What Happens When You Own the Stack

Move beyond buzzwords and get real about how agentic AI and infrastructure-first thinking are changing the rules of modern marketing. In this episode, Peggy Anne Salz reconnects with Aman Sareen, CEO of Aarki, to unpack how owning your tech stack (not renting it)reshapes everything from performance to privacy compliance.

Aman shares why building your own data centers pays off, how marketers should rethink retention vs. acquisition, and what it really means to give users meaningful choice. From AI orchestration to “precision blast” campaigns that outperform SMS with 3x ROI, this episode is packed with examples, strategic vision and sharp insight into the tech quietly redefining performance marketing. 👉 If you care about cost efficiency, user privacy, and future-proofing your tech stack, this is a must-hear.

Aman Sareen: https://www.linkedin.com/in/asareen/

Aarki: https://www.aarki.com