What if your car could tell brands how to help you without giving up your privacy?Fred Dimesa, Head of Product for Marketing Solutions at Arity, joins host Peggy Anne Salz live at POSSIBLE in the Podcast Corner to show how mobility data has evolved from crude geofences and last-click coupons to predictive insights that anticipate needs, tailor messaging and guide retail foot traffic.Arity’s platform ingests over 2 trillion miles of driving data and adds 1.5 billion miles each day. By reading signals every one to 15 seconds, they can see the complete picture from work commutes to the Tuesday coffee run and use AI modeling to predict the “why” and “when” behind consumer movement. “We’re not selling data,” Fred says. “We’re delivering insights that marketers can activate without touching personal information.”From prompting Uber rides in Life360 to helping retailers target high-value customers in the right context, Arity is proving mobility data can be assistance, not intrusion. The future, Fred says, is about sharper prediction, richer context and keeping consumer trust through transparency.This is how smarter, privacy-forward data is reshaping marketing and why the next competitive advantage may be knowing not just where your customers are, but where they are going next.