From toothpaste to purple hair dye, brands are showing up inside games—and players are loving it.In this live episode from Gamescom, Sarah Chafer, SVP of Global Ad Sales at Xsolla, joins Peggy Anne Salz to explain why brand-formance is the future, how offerwalls are leveling up, and what makes a great reward-driven experience for players and brands alike.🎮 What gaming gets right about user sentiment🏆 How to build win-win offers for brands, devs, and players💡 Why “everyone is a gamer” is more than a slogan📈 How Xsolla is helping brands track ROI—not just awareness🚀 Where G-Commerce is headed next (and how to stay ahead)If you’re building games, selling virtual goods, or helping brands connect with players, this one’s a must-listen.Sarah Chafer: https://www.linkedin.com/in/sarahprescottchafer/Xsolla: https://xsolla.com/