AI isn’t replacing marketers; it’s becoming their greatest creative ally. In this episode, Peggy Anne Salz sits down with Wangxin Li, VP of Decision Science and Global Operations at Aarki, to explore how she’s not just building AI, but reimagining the way marketers collaborate with it. At the heart of this transformation is Encore, Aarki’s full-funnel platform powered by real-time decisioning, deep neural networks and custom generative AI. Wangxin breaks down how Encore slashes creative testing cycles from weeks to just days, boosts campaign performance across UA and retargeting, and functions like an “Iron Man suit for marketers.” It’s all about empowering teams with smarter, real-time decisions and effortless scalability. Tune in to discover how Wangxin and Encore not only improve performance; together they create full-funnel campaigns that truly resonate.
Wangxin Li LinkedIn: https://www.linkedin.com/in/wangxin-li/
Aarki: https://www.aarki.com