What if leading growth wasn’t about doing more—but about doing what actually works?

At Fetch, Abby Patton leads UA as part of a lean, two-person team. But she’s not scaling by stretching thin. She’s scaling by building trust—on her team and with her users.

Abby doesn’t push harder. She listens deeper. She meets people where they are and brings them into the conversation. Whether it’s optimizing performance or tackling tough feedback, her approach is grounded, clear and intentional.

In our Women in Leader(sip) x MobileGroove episode (powered by Xsolla), we talked about value, strategy, and the shift from acquisition-at-all-costs to quality that lasts.