Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.
All content for Mobile Power and Profit is the property of WMR.FM and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.
Mobile Conversion Optimization, Segmentation and A/B Testing
Mobile Power and Profit
34 minutes
10 years ago
Mobile Conversion Optimization, Segmentation and A/B Testing
Uyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also Segmentation and A/B Testing: industry trends - the good and the bad, what is the best way to go about implementing and Mobile vs. Desktop: How does one go about integrating their mobile testing into the holistic picture?
Mobile Power and Profit
Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.
