If segmentation sparks joy in your life you might need to get fitted for a straitjacket. Or maybe you’re just super passionate about mobile marketing, engagement, monetization, and retention.
We think the latter applies to Geoff Hladik, who leads revenue and growth at FlipaClip. At least we hope so, because this is the second time we’ve chatted with him and we’re almost related now.
In this episode, hosts Peggy Anne Salz and John Koetsier chat with Geoff about:
Timestamps
0:00 Who is Geoff Hladik
2:01 An eternity in mobile marketing
6:07 Audience segmentation
9:27 Understanding your users
14:05 Tweaking user journeys
16:40 Putting revenue and growth together
19:35 Improving user experience
22:45 Least censored opinion
