It’s never been tougher to make it in user acquisition and growth, but Huuuge Games director of marketing creatives Misha Syrotiuk makes it work in two diverging ways: more automation, and more human connection.

In this Mobile Heroes Uncensored, we chat with Misha about the amount of automation needed to remove some of the drudgery and grunt work from creative creation and campaign optimization. But we also chat about the advice he’d give his younger self: investing in the human relationships that make business run and enable needed growth.

In addition, hosts Peggy Anne Salz and John Koetsier discuss how Misha feels about Android vs iOS, creative testing, AI-enabled art workflows, and the best career advice he can offer.

Timestamps

0:00 Huuuge Games

1:45 Misha Syrotiuk

5:55 Innovation in mobile games

8:15 Structuring mobile growth teams

11:10 Challenge: manual operational work

14:00 Android is my favorite playground

18:05 Top tip for personal growth

20:05 AI art creation tools

23:15 Advice to my younger self

25:20 Least censored mobile marketing opinion