How Mattel163 took UNO and Skip-Bo to 250M users: globalization is localization

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/4a/e4/20/4ae420f3-6a7c-80c7-76b5-fd55f5213e0f/mza_4239351202401983827.jpg/600x600bb.jpg

Mobile Heroes Uncensored

Liftoff

76 episodes

6 days ago

Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more! We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time. Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.

Marketing

Business

RSS

All content for Mobile Heroes Uncensored is the property of Liftoff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/13324965/13324965-1614985306640-46ffe803354bb.jpg

How Mattel163 took UNO and Skip-Bo to 250M users: globalization is localization

Mobile Heroes Uncensored

26 minutes 54 seconds

3 years ago

How Mattel163 took UNO and Skip-Bo to 250M users: globalization is localization

What can 250M users and 30 billion games played reveal about mobile games, winning IP, and monetization?

In this episode of Mobile Heroes Uncensored we chat with Amy Huang, the CEO of Mattel163. She’s led the company to take iconic games like UNO and Skip-Bo mobile, leading to a quarter of a billion users and 30 billion games played. If that’s not enough, she’s also an accomplished rock climber.

Hosts Peggy Anne Salz and John Koetsier chat with Amy about focus, growth, hybrid monetization models, and going global via localization.

Timestamps

0:00 250 million users

2:46 Mattel163

5:35 CEO Amy Huang

7:00 Big IP for mobile games

9:30 Mobile app launches

12:00 Mobile monetization: IAP, IAA

15:43 UNO and eSports?

19:54 Globalization is localization