From zero to $2 billion: chatting with SmartNews advisor Fabien-Pierre Nicolas

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Mobile Heroes Uncensored

Liftoff

76 episodes

6 days ago

Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more! We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time. Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.

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From zero to $2 billion: chatting with SmartNews advisor Fabien-Pierre Nicolas

Mobile Heroes Uncensored

24 minutes 5 seconds

3 years ago

From zero to $2 billion: chatting with SmartNews advisor Fabien-Pierre Nicolas

Apple’s app tracking transparency was great … if you were primarily monetizing via ads on Android. In this episode of Mobile Heroes Uncensored hosts John Koetsier and Peggy Anne Salz chat with long-time SmartNews marketing leader Fabien-Pierre Nicolas, now an advisor.

We chat about ad monetization, using old-fashioned linear TV for mobile user acquisition ads, and automating hyperlocal organic and paid reach on Facebook. And, of course, as always, much, much more!

Timestamps

0:00 Unicorn apps

2:30 19 different jobs on LinkedIn

5:35 The TikTok of learning

9:00 SmartNews user acquisition strategy

13:30 Consumer-driven growth

15:30 Borrowing from big tech

18:40 No good ad campaign survives contact with the enemy

20:20 Top 3 tips for mobile marketers