How big will streaming TV be for mobile user acquisition in 2023? In this Mobile Heroes Uncensored, we chat with M&C Saatchi Performance managing partner Jonathan Yantz. Our focus: will streaming TV, connected TV, smart TV be a great place to run ads in 2023?

CTV is one of the fastest growing ad markets. But it’s fragmented into multiple platforms and multiple services on each platform. How do you address it? How do you measure it? How do you design for it?

We chat about this and many more questions as hosts John Koetsier and Peggy Anne Salz dive into CTV with Jonathan Yantz.

Timestamps

0:00 Jonathan Yantz, M&C Saatchi Performance 

3:01 Streaming TV and advertising

4:50 Targeting and CTV

9:30 Strategies for a fragmented market

15:05 Adapting ads for streaming media

20:50 CTV to mobile app ads

25:50 Least censored opinion about CTV advertising