Cradle to grave, literally: success in sim games with Candywriter

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Mobile Heroes Uncensored

Liftoff

76 episodes

6 days ago

Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more! We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time. Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.

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Cradle to grave, literally: success in sim games with Candywriter

Mobile Heroes Uncensored

31 minutes 4 seconds

2 years ago

Cradle to grave, literally: success in sim games with Candywriter

What mobile game literally has a tombstone in one of its promo images? A super-successful one, actually: BitLife, which has tens of millions of installs and millions of reviews.

In this Mobile Heroes Uncensored, we chat with BitLife maker Candywriter. Specifically, with VP Gabby Bradford Pigott. Our focus: mashup games: what drives success, and what works best for ad-based monetization.

We also chat about ad partners, managing waterfalls, and balancing user experience and monetization.

Timestamps

0:00 Sim games

2:05 Gabby Bradford, VP at Candywriter

3:55 BitLife

9:00 What would you change?

10:05 Balancing UX and monetization

14:45 Rewarded video ads

18:20 Good old fashioned banner ads

22:20 Tips for picking ad networks

24:00 Waterfall optimization