8M MAU with $0 in spend: Geoff Hladik at Visual Blasters

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/4a/e4/20/4ae420f3-6a7c-80c7-76b5-fd55f5213e0f/mza_4239351202401983827.jpg/600x600bb.jpg

Mobile Heroes Uncensored

Liftoff

76 episodes

6 days ago

Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more! We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time. Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.

Marketing

Business

RSS

All content for Mobile Heroes Uncensored is the property of Liftoff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/13324965/13324965-1614985306640-46ffe803354bb.jpg

8M MAU with $0 in spend: Geoff Hladik at Visual Blasters

Mobile Heroes Uncensored

29 minutes 2 seconds

3 years ago

8M MAU with $0 in spend: Geoff Hladik at Visual Blasters

How do you get to 8 million monthly average users with $0 in marketing spend? That’s the core question we ask Geoff Hladik, Head of Revenue & Growth at Visual Blasters. Part of the answer: product-led growth.

Hosts John Koetsier and Peggy Anne Salz also chat about getting featured by Apple, the pros and cons of building an app for kids, and when Hladik plans to turn the paid user acquisition on.

Timestamps

0:00 8M MAU with no spend?

2:00 Visual Blasters

2:40 Organic growth

5:25 App for kids

10:33 Product-led growth

14:50 K Factor and virality

19:34 When to start paid acquisition

21:25 Kick off in-app subscriptions

24:10 Segmenting your app users