In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
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In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Mobile Games Playbook
30 minutes
2 months ago
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. We've just launched a brand new listener survey, and your feedback is invaluable in helping us make The Mobile Games Playbook even better. We want to know what you enjoy, what you'd like to hear more of, and how we can continue to bring you the most in...
Mobile Games Playbook
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
