In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
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In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025
Mobile Games Playbook
43 minutes
10 months ago
Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025
This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and Wilhelm Voutilainen, Chief Game Analyst. We'll delve into how we expect monetization models such as DTC and subscriptions to evolve, the continued growth of LiveOps, and the upcoming genres/games we expect to be taking over the charts in 2025. Join us as we discuss the trends poised to shape the fut...
Mobile Games Playbook
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
