In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
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In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events
Mobile Games Playbook
26 minutes
2 years ago
Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events
In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres. In the wake of Apple's groundbreaking App Tracking Transparency framework, it has become more imp...
Mobile Games Playbook
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into the critical factors for IP selection (Affinity vs. Expansion), the challenges of UA creative a...
