In this powerful episode, Dr. Kelyne Nana Poku and Dr. Frank Erzoah-Cudjoe, co-founders of CerviCare Foundation Ghana share how a ward-round awakening became a nationwide push to prevent a preventable cancer. They unpack their origin story, from a 30-day awareness challenge that landed them on national TV to church and community outreaches where tough conversations turned into eager screening sign-ups. You’ll hear how they blend medicine + creativity + technology (Kelyne's public-health design and Frank’s data science) to demystify cervical cancer, increase public awareness on HPV vaccination. They speak candidly about myths, mistrust, and the practical hurdles of taking services to underserved areas and the partnerships and digital tools they’re building to close the gap between awareness and action. Whether you’re a student, clinician, or changemaker, their advice to “start small, start anyway” is a masterclass in purpose-driven public health.