M. Mohammed Akbar, popularly known as MM Akbar, a renowned orator and comparative religion scholar, has been serving as director of Niche of Truth since 1992. The Cochin-based islamic missionary organization's objective is to present Islam as a comprehensive religion in front of India's pluralist society. Niche of Truth use all modern facilities for Dawa work and these include correspondence courses, websites, dialogues, debates, and periodicals. They try to focus on the culture of dialogue and dispelling hatred of Islam.