Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.
Mixed Signals from Semafor Media is supported by Think with Google.
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Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.
Mixed Signals from Semafor Media is supported by Think with Google.
The secret to Zohran Mamdani’s winning media strategy is simpler than you think
Mixed Signals from Semafor Media
47 minutes
4 months ago
The secret to Zohran Mamdani’s winning media strategy is simpler than you think
Zohran Mamdani, until recently a little-known lawmaker, surprised New Yorkers by winning the Democratic primary for mayor last week. He broke out through vertical video on social media in ways that few political candidates have been able to pull off. This week, Ben and Max talk to the candidate’s media team, Rebecca Katz, founder of the political ad agency Fight, and Morris Katz (no relation), the lead media strategist for the campaign. They get the behind-the-scenes scoop on how viral videos like “Halalflation” came about, why Mamdani’s videos worked, and what future political campaigns can learn from his success.
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Mixed Signals from Semafor Media
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.
Mixed Signals from Semafor Media is supported by Think with Google.
