Aaron Sedley, a Staff UX Researcher at Google, is changing the way products are built. If anyone can, it’s him. After almost 16 years at Google, Aaron has seen how traditional product metrics fall short when it comes to triangulating the true experience people are having with products. He wanted a new set of metrics that would get at the heart of what the team was hoping to bring into the world, happiness. Check out this episode to hear how he’s pulling it off.
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Aaron Sedley, a Staff UX Researcher at Google, is changing the way products are built. If anyone can, it’s him. After almost 16 years at Google, Aaron has seen how traditional product metrics fall short when it comes to triangulating the true experience people are having with products. He wanted a new set of metrics that would get at the heart of what the team was hoping to bring into the world, happiness. Check out this episode to hear how he’s pulling it off.
From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on with the help of some amazing vendors like Julie Francis, Fred Bove, and Laure Dousset. While many researchers are a bit skeptical of personas, the investment and impact they seem to be generating at Spotify makes a case for reconsidering. So, listen in to hear from the team behind one of the coolest personas projects out there.
Mixed Methods
Aaron Sedley, a Staff UX Researcher at Google, is changing the way products are built. If anyone can, it’s him. After almost 16 years at Google, Aaron has seen how traditional product metrics fall short when it comes to triangulating the true experience people are having with products. He wanted a new set of metrics that would get at the heart of what the team was hoping to bring into the world, happiness. Check out this episode to hear how he’s pulling it off.
