37. How to build a sustainable brand backed by science (without greenwashing) and turn your employees into brand ambassadors

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Mission First - Entrepreneurs for future

65 episodes

6 days ago

DONT MISS OUR BEST OF SEASON 1: 10 audio episodes shorter than 10 minutes with the best entrepreneurship advice of the first season! Visit GTImpact.com (https://gtimpact.com/podcast-for-entrepreneurs/) to download or listen to this best of series. Welcome to Mission First, the podcast to learn from successful entrepreneurs who are building a sustainable future for our planet and its people! Growing a company that aims at having a sustainable impact is not easy! That’s why I created Mission First. In each episode, I interview one entrepreneur with a company mission related to the Sustainable Development Goals 2030. Our guests are entrepreneurs who have recently gone through these difficult first years successfully. Together we discuss their challenges and what they have learned on the way. We go into detail, with a specific focus on company culture, leadership, financing, growth and business strategy. That way you learn hands-on tips on how to build a better future and a successful company too. Hosted by Ausha. See ausha.co/privacy-policy for more information.

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37. How to build a sustainable brand backed by science (without greenwashing) and turn your employees into brand ambassadors

Mission First - Entrepreneurs for future

1 hour 35 minutes 31 seconds

1 year ago

37. How to build a sustainable brand backed by science (without greenwashing) and turn your employees into brand ambassadors

If you are into branding, communication, PR, brand building, employee advocacy, Linkedin, science, greentech, decarbonization, this episode is for you.

How can brands incorporate sustainability and science into their core in an authentic way and avoid the trap of greenwashing?

It is one thing to craft a sustainable brand on paper and a completely different story to integrate branding as part of the whole company and the whole customer journey, without greenwashing.

Every company in the world needs to decrease its carbon footprint and the negative impact on the planet, but it's not an easy thing to do. You need to have clean data, a decarbonization strategy and a lot of scientific knowledge.

That's why Plan A is here. Plan A helps foster sustainable transition in the business world. They work towards eliminating and avoiding emissions, rather than compensating them and this takes a great amount of science behind.

More than 1500 companies trust them to decarbonize their business with clients such as BMW, Deutsche Bank, Visa, and KFC.

🚀 They've raised 27 million dollars this year

🚀 They are on their way to get 1 gigaton of carbon under management by 2025

💻 Plan A has 150 employees

🏠 and 3 offices in Berlin, London and Paris

📚 and a knowledge academy with 250+ articles available to everyone

In this episode, Nathan Bonnisseau, co-founder of Plan A, joins me to bring light on the topics of:

❓ How to make science part of the brand

❓ How to build a sustainable brand without greenwashing

❓ How to make your employees ambassadors of the brand

❓ How the brand can be used through the entire funnel of customer acquisition

Plan A has a very inspiring presence online (and offline), their CEO Lubomila Jordanova is a thought leader in decarbonization and sustainable business.

You can spot Plan A employees posting online or speaking at conferences, talking about decarbonization.

How did they achieve that?

In this episode you will learn:

- How to apply the Mountain Of Tomorrow and How Wow Now frameworks for brand management

- How to create a fun experience with the brand and make employees contribute

- How to help your employees communicate the brand and its milestones online and even make them enjoy posting

- How to set the stage to capture feedback from your team

- How do make science part of the brand in an innovative way

- How the brand helps you optimize your sales funnel

Watch the full episode on YouTube - https://youtu.be/yektDUiKtaE

Resources:

Nathan Bonnisseau LinkedIn">LinkedIn

Plan A website">website

Listen to episode 3 with Lubomila Jordanova - here

Lex Friedman podcast

ARTE YouTube channel

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Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation

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